I can't actually remember if the summer of '69 was grey or blue (a bit of both as usual I suppose) but the title of this post refers to the rather drab advert for the IPC Holiday Specials that appeared that summer.
As promotions go, it's not that exciting is it? Rather dull layout, dry text, and printed in monochrome, and yet...
...it worked! The announcement did excite us, and we did seek out those wonderful 96 page specials, and they provided us with some great reading over the summer holidays! The advertisement raised our curiosity to find out more, and in that regard it succeeded perfectly.
Here's the actual covers of three of those Holiday Specials from my collection for you to see them in their full colour glory.
I didn't have the Valiant Summer Special that year but you can see that cover (and more) here: